50 years of the Big Mac, 50 artists, 50 posters

— McDonald's, Big Mac 50
IN PARTNERSHIP WITH TBWA\CHIAT\DAY NY

To celebrate 50 years of the Big Mac, McDonald's Switzerland partnered up with TBWA Chiat\Day New York to launch an outdoor and digital campaign that underscored how nothing has changed about its signature burger in 50 years.

A series of designs based on the iconic shape of the burger juxtapose the cultural differences between 1968 and 2018. Radio is now a podcast, the jukebox is now Spotify and cash are now Bitcoin. We solicited designs from 10 TBWA offices around the globe, including L.A., Mexico, Brussels, Shanghai, Russia, Malaysia, Tokyo, Istanbul, Belgium, and Grid Worldwide, and also collaborated with graphic artist Alex Trochut, who created 10 of the posters.

Working with
DxD® by TBWA

Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.

DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.

We are excited to collaborate with new partners and tackle new challenges. Let’s do this.

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