Unboxing the truth behind modern-day slavery

— Thomson Reuters Foundation, Unboxing the truth
IN PARTNERSHIP WITH TBWA\CHIAT\DAY NY

Tapping into the popularity of "unboxing" videos, TBWA Chiat\Day New York worked with the Thomson Reuters Foundation to educate viewers about the reality of an issue that often goes unmentioned: modern-day slavery.

Jacques Slade, a YouTube influencer whose sneaker videos regularly generate over 1.5 million views, received a custom pair of sneakers to reveal on his channel. At first, the shoes appear stylish and cool, until Slade further unwraps the product to see it detailed with hidden facts about modern-day sweatshop culture.

The ten-minute film aims to raise awareness of the human costs of products among young people.

Working with
DxD® by TBWA

Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.

DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.

We are excited to collaborate with new partners and tackle new challenges. Let’s do this.

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