Using the unbridled imaginations of children as a metaphor to encourage us all to think bigger

— Conservation International, Doing Nothing Is Crazier
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA

For more than 30 years, Conservation International has worked to protect nature through cutting-edge science, innovative policy, and its global reach. In honor of the United Nations Decade of Ocean Science for Sustainable Development, “Doing Nothing is Crazier,” narrated by explorer and conservation advocate Philippe Cousteau, showcases young, optimistic children pitching their crazy ideas of how to get rid of ocean plastic directly to the ocean itself.

While it will impact all of our lives sooner than we expect, it will be future generations who are forced to live with and adapt their lives to the consequences. While their ideas are indeed crazy, doing nothing and letting this problem get bigger and harder to solve is crazier.

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