Using the unbridled imaginations of children as a metaphor to encourage us all to think bigger
— Conservation International, Doing Nothing Is Crazier
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA
For more than 30 years, Conservation International has worked to protect nature through cutting-edge science, innovative policy, and its global reach. In honor of the United Nations Decade of Ocean Science for Sustainable Development, “Doing Nothing is Crazier,” narrated by explorer and conservation advocate Philippe Cousteau, showcases young, optimistic children pitching their crazy ideas of how to get rid of ocean plastic directly to the ocean itself.
While it will impact all of our lives sooner than we expect, it will be future generations who are forced to live with and adapt their lives to the consequences. While their ideas are indeed crazy, doing nothing and letting this problem get bigger and harder to solve is crazier.
DxD® by TBWA
Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.
DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.
We are excited to collaborate with new partners and tackle new challenges. Let’s do this.