Celebrating the 50th Earth Day with power optical illusions

— Earth Day, 50th Anniversary
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA

Earth Day is an annual event celebrated around the world on April 22 to demonstrate support for environmental protection. First celebrated in 1970, it now includes events coordinated globally by the Earth Day Network in more than 193 countries.

We were invited to make the official look for the 50th anniversary of earth day. To warn about global warming, we created a poster using the "Moiré" technique of optical illusion where even static shapes generate "movement".

Working with
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DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.

We are excited to collaborate with new partners and tackle new challenges. Let’s do this.

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