Inspiring athletes to achieve their goals

— Gatorade, Greatness starts with G
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA

Looking to achieve greatness in your athletic pursuits? Look no further than Gatorade, the iconic sports drink that has been a staple for athletes for decades. Whether you're a pro like DK Metcalf or Jayson Tatum or an amateur just starting out, Gatorade can help you replenish those essential nutrients and electrolytes that you need to perform at your best.

As part of their "Greatness Starts With G" campaign, Gatorade has released a new commercial featuring some of the top competitors in modern sports, including Tatum and Metcalf. The ad showcases the athletes' grueling workouts and highlights the role that Gatorade plays in helping them achieve their goals.

But Gatorade's commitment to athletes goes beyond just marketing. The company has a long history of supporting sports science research and has even developed a testing facility to help athletes optimize their hydration and nutrition strategies. So whether you're looking to improve your performance on the field, the court, or the track, Gatorade has everything you need to fuel your greatness.

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DxD® by TBWA

Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.

DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.

We are excited to collaborate with new partners and tackle new challenges. Let’s do this.

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