Putting the "sweat" into the holiday sweat-er”
— Gatorade, Holiday Sweater
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA
Athletes tend to take it easy during the holidays. But that’s an opportunity to put in work and sweat to gain an advantage over everyone else. So how could we make athletes recognize the opportunity that the “downtime” of the holidays could provide?
We took a symbol that signified relaxation and flipped it to have special meaning for the most committed athletes. We created a new take on the holiday sweater for the athletes that proved that they were committed to putting in the hard work and sweat over the holidays. For athletes willing to be a “holiday sweat-er,” we made them a “Gatorade Holiday Sweater.”
These Gatorade sweaters were a unique badge for athletes and they were shared across their social platforms and IRL.
DxD® by TBWA
Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.
DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.
We are excited to collaborate with new partners and tackle new challenges. Let’s do this.