Turning Gatorade bottles into art to display limited-edition Jordans
— Gatorade x Jordan brand, Brand Collab
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA
No basketball player, or athlete really, is more iconic than Michael Jordan. So it’s no wonder why Gatorade’s “Be Like Mike” ad is so memorable.
So, when the Jordan Brand created a limited shoe collection to pay homage to the campaign, we brought the shoes and the actual Gatorade flavors they were inspired by together as one.
At flagship Foot Locker stores around the country, we used individual Gatorade bottles as pixels to create installations in the shape of the limited-edition Jordans. Whether seen up close or far away, these displays provided a unique purchasing experience for customers, and even another reason to want to, “Be like Mike.”
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