Turning Gatorade bottles into art to display limited-edition Jordans

— Gatorade x Jordan brand, Brand Collab
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA

No basketball player, or athlete really, is more iconic than Michael Jordan. So it’s no wonder why Gatorade’s “Be Like Mike” ad is so memorable.

So, when the Jordan Brand created a limited shoe collection to pay homage to the campaign, we brought the shoes and the actual Gatorade flavors they were inspired by together as one.

At flagship Foot Locker stores around the country, we used individual Gatorade bottles as pixels to create installations in the shape of the limited-edition Jordans. Whether seen up close or far away, these displays provided a unique purchasing experience for customers, and even another reason to want to, “Be like Mike.”

Working with
DxD® by TBWA

Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.

DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.

We are excited to collaborate with new partners and tackle new challenges. Let’s do this.

© TBWA — All rights reserved. DXD, TBWA, and Disruption are registered trademarks of TBWA. Legal Policies.