The world’s most iconic sports drink brand introduces water

— Gatorade Water, Campaign Look and Feel
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA

As hydration and water-intake has become almost a competitive sport in and of itself, Gatorade has introduced a new star ready to take on the highly competitive water category. Say “hello” to new Gatorade Water—an unflavored, electrolyte-infused, alkaline water. We used our knowledge of the Gatorade brand and conducted a design study of font, colors, icons, and motions to find the visual soul of this new product, giving it distinction while honoring the important visual equities that lend to Gatorade’s recognizability. This work came to life in a campaign full of energy, celebrating the movement in our lives.

Working with
DxD® by TBWA

Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.

DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.

We are excited to collaborate with new partners and tackle new challenges. Let’s do this.

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