IMAX's blue frame design takes center stage

— IMAX, Films To The Fullest

What makes going to the movies so great? Seeing your favorite actors? Enjoying explosions from a comfy chair? The snacks?

IMAX wanted to show audiences that the best movies aren’t just seen in theaters, they’re experienced. So, we set out to create a recognizable brand design that showed how with the largest screens, IMAX was able to create the best movie-going experience.

This iconic blue frame not only fit seamlessly with their logo and any content featured, but subtly portrayed that IMAX has created something bigger than the movie on the screen. Now let’s stop talking because the experience is about to start.

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DxD® by TBWA

Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.

DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.

We are excited to collaborate with new partners and tackle new challenges. Let’s do this.

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