Snoop's Munchie Meal campaign look and feel
— Jack in the Box, Campaign Look & Feel
IN PARTNERSHIP WITH TBWA\Chiat\Day LA
Snoop's Munchie Meal is an iconic collaboration between legendary rapper Snoop Dogg and popular QSR Jack in the Box. Our task was to visually represent the spirit of this unexpected and yet, perfect partnership. The challenge was to create a compelling, recognizable, and coherent visual system for a memorable campaign that speaks to fans of both parties.
Leveraging Snoop Dogg's signature branding, we crafted a custom visual style. Its purpose was twofold: to elevate the overall appeal of the campaign and to solidify the association between the two brands.
This campaign, and the visual system that represents it, surpasses the norm for promotional meals. It brings together two things that just make sense: Snoop Dogg's larger-than-life persona and the culture of late-night food.
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Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.
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