Live in Levii's

— Levi's, Campaign Look and Feel
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA

Following the release of “LEVII’S JEANS” — a beloved and iconic track from “COWBOY CARTER,” Levis and Chiat invited Beyoncé to the starring role in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s brand. The fully integrated campaign has aired with a beautiful look & feel that counts on a very special icon that has already become part of the culture.

Working with
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