Branding with courage, integrity and pride

— LAFD, Visual Identity
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA

The Los Angeles Fire Department (LAFD) recently unveiled its new visual identity, which is a significant change from its previous branding. The new identity is designed to be modern, dynamic, and reflective of the LAFD's commitment to service, safety, and innovation.

The new visual identity was developed in collaboration with the LAFD's leadership team, firefighters, and other stakeholders, who provided input and feedback throughout the design process. The result is a visual identity that not only reflects the department's values and mission but also resonates with the communities it serves.

The LAFD's new visual identity is a significant change from its previous branding, but it is one that is necessary to ensure that the department remains relevant, recognizable, and respected in the years to come. The new identity is modern, dynamic, and reflective of the LAFD's commitment to service, safety, and innovation, and it is sure to be an asset to the department as it continues to serve the people of Los Angeles.

Working with
DxD® by TBWA

Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.

DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.

We are excited to collaborate with new partners and tackle new challenges. Let’s do this.

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