Half-Man, Half-Amazing

— NBA2k25, Cover Art
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA

We designed the Hall of Fame Edition cover for one of history's most culturally iconic games: NBA2K. Celebrating over 20 years of releases, our 2025 edition features Hall of Famer Vince Carter. Our cover captures Vince Carter in one of his most legendary moments: his dunk in the 2000 All-Star Game. The enveloping bronze casting of his body portrays the spirit of competition and excellence that defined his athletic career and illustrates that a legacy is built through each action, achievement, and milestone, over time. We don’t simply arrive as a culminated, finished legend. This concept is a celebration of the ongoing journey towards glory. A reminder to each member of the NBA 2K community that you're sculpting your own path and actively building your legacy. It’s a rally cry to keep chasing greatness and pursuing victory.

Working with
DxD® by TBWA

Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.

DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.

We are excited to collaborate with new partners and tackle new challenges. Let’s do this.

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