Albums Credits for the Streaming Age
— Recording Academy, Behind the Record
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA
Music streaming platforms are a godsend. All your favorite tunes are right there, just a click away. Unfortunately, this shift to digital wasn’t good for everyone.
Album credits disappeared, and with them, the people who work “behind the record” – the millions of engineers, session musicians, mixers, producers, and others whose artistry and expertise help make great records great.
With this campaign, we brought them out from behind the record – literally, by giving them credit on the front. More than 3,000 artists participated, happy to give some overdue public recognition to their valued collaborators. Artists like Billie Eilish, Alicia Keys, Taylor Swift, The Jonas Brothers, Anderson Paak, and many more. The press took notice. And Pandora responded by adding credits to their platform.
Sure, you’re thinking — but it must have cost a fortune. Actually, it didn’t cost a dime. How’s that for a sweet melody?
DxD® by TBWA
Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.
DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.
We are excited to collaborate with new partners and tackle new challenges. Let’s do this.