Behind the Record returns to give credit to the behind-the-scenes music creators
— Recording Academy, Records of Credit
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA
Recording Academy Behind the Record is a global, social media-based initiative that brings the names of the producers, mixers, engineers, songwriters, composers, and other collaborators who work behind the record to the front.
For its second year, we produced “Records of Credit,” with J. Ivy as the VO taking you on the songwriter, producer, and engineer journey, from the creative stage, soundboard, and mixing process, while incorporating 33 album titles throughout the narrative from some of the biggest names in the music industry. Can you spot all 33 album covers?
DxD® by TBWA
Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.
DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.
We are excited to collaborate with new partners and tackle new challenges. Let’s do this.