As we evolve, our identity must evolve alongside it

— TBWA\, Brand Refresh

Decades ago, we pioneered Disruption® as a business transformation methodology.

Disruption® is in our DNA – it informs our mindset & behavior. We don’t dabble in it. We embody it, day in and day out. It’s how we’ve created some of the world’s most iconic brands and work.

In recent years, we have used our own Disruption® methodologies to shift our offering. We are no longer just an advertising agency, but a total brand experience company. As we evolve, our identity must evolve alongside it. 

Design systems are at their best when they are living breathing systems with key elements that ground the brand over time. In this redesign, our core visual equities remain fixed – our brandmark, Backslash, Disruption symbols, and colors. So, what’s new? A distinct and expressive typeface, strong injection of culture and personality in ways we haven’t tapped into before, and new tools utilizing cutting-edge technology.

The TBWA Grotesk® type family was developed through a partnership with Plau Design studio while FUZE image studio contributed to the creation of the stunning 3D characters.


Working with
DxD® by TBWA

Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.

DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.

We are excited to collaborate with new partners and tackle new challenges. Let’s do this.

© TBWA — All rights reserved. DXD, TBWA, and Disruption are registered trademarks of TBWA. Legal Policies.

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