Crucial design system to combat COVID-19
— United Nations, COVID-19 Response
IN PARTNERSHIP WITH TBWA\CHIAT\DAY LA
At the start of the Covid-19 pandemic, the United Nations' World Health Organization urgently requested creative companies worldwide to develop a universal design system that could effectively communicate crucial information across diverse cultures. The WHO aimed to encourage tolerance and combat the spread of the disease.
We were honored to answer the call and thrilled when our design system was selected for global implementation. Our team created a striking and dynamic system that incorporated graphic elements inspired by the WHO's globe-centric logo. Working with six essential messages provided by the WHO: Spread Kindness, Solidarity, Myth Busting, Knowing the Symptoms, Physical Distancing, and Personal Hygiene, we assigned each message a unique color and symbol.
DxD® by TBWA
Design by Disruption® is a product of TBWA Collective. We call ourselves a ‘collective’ because innovation and talent flow freely. We’re comprised of award-winning agencies with specialties ranging from full-service creative to B2B, digital transformation, experiential, and more. We like to say we are small enough to care and big enough to matter.
DxD® services design needs across TBWA’s nearly 300 creative agencies worldwide and is open to new brands & projects independently.
We are excited to collaborate with new partners and tackle new challenges. Let’s do this.